My First VIB Rouge Event

I had the privilege of attending the Beauty Before Brunch event at my local Sephora last month. This was the first event I have attended as a Rouge member. Although I have a few Sephora locations close to me, I decided to go to South Calgary. I have had terrible experiences there in the past, but the (NEW!!) Store Director, Sam, was beyond amazing and put forth a real effort in getting to know me as a valuable customer. Because of this, and because of my faith in her as a team leader, I decided to visit the Sephora I had previously loathed soo much. I’m so glad I did, because Sam and her team did a great job executing the event.

The event was a closed door event, meaning that you had to be on the list to get in, oooohhhh exclusive! When I first arrived, I was greeted by a Cast Member (associate) who took my name and gave us a run down on the event, including the mini classes they were offering and when. I loved that Sephora had someone at the door to walk you through the day’s event. In case you forgot anything, you could check the program they handed you during check in. No confusion. No missed tutorials. No problems. (Nordstrom, take note!!)


Sam (the Store Director) went above and beyond my expectations. She had my “must get” purchases already put aside for me. I wish I could hug her to thank her, because it turns out the KVD Shade and Light Contour Palette was sold out. I only got mine because Sam was such a doll for holding my items until the event.

There was also a table with snacks and refreshments. And good refreshments too! Starbucks Coffee and Starbucks Passion Tea Lemonade!! Great choices. And of course water bottles. They were regular water bottles; I can’t pretend that I wasn’t a tiny bit disappointed that they weren’t VIB Rouge label water bottles. I guess my hunt for one, will continue. They also had gluten free quinoa cookies.

During the event, they were having mini classes for skincare, brows, and contouring. I attended the brow and contour demos. Both were very well done. They were quick, to the point, and provided everyone with some great tips and techniques. After the brow tutorial (the last of the three), the Cast Member offered to do my brows for me. I loved having the opportunity to see how she did my brows compared to how I do my brows. I came to the event with minimal makeup, a much better canvas for a play day full of new products and techniques!

There were a few brand representatives on site, I talked with the Clarisonic and Clarins Reps. Both were very knowledgeable about their product lines. The Clarisonic Rep did a demo on my friend who was curious about the product and it’s benefits. The Clarins Rep was delightful to talk to and she recommended some products. We chatted about the Clarins makeup line (not available at Sephora) and about some of the new skincare products coming out. I would have liked to see more makeup brand (vs. skincare) Reps at the event, but I don’t think that this was organized by each individual location. In other words you get what you get.

I enjoyed having the store all to myself. And by “to myself” I meant with all of the other VIB Rouge’s. I have never spent so long at a store before. We were there for over 2 hours. We even stayed past the 11am event end. Browsing, chatting, testing. It was like Wonderland. The best part was that I never felt rushed or pressured to make a purchase (although I had tons of stuff that I planned to buy, I didn’t feel pressure to buy anything at all). Even once the event ended, we weren’t rushed. We were told the store was now opening up for everyone and that we would have to mention we were at the event, when we went to the till, to get the discount.

Overall, I feel like the event was well organized and had a great atmosphere. For such a big event, everyone was calm and aware of what they were supposed to do. I very much enjoyed my experience and look forward to the next event. I have to send a major shoutout to the Store Director, Sam. She is on top of her game. She knows what her customers want and she knows how to get it for them. She single handedly made me happy to shop at South Calgary again. I feel that location will strive with her guidance. It was such a complete turn around from the store I had visited previously. She not only welcomed me to the event personally, but she also said goodbye and gave us a few of her favorite Ole Henrikson samples to try at home. Thank you Sam!!

Now for the fun part, my VIB Sale haul!!! With EVERY purchase (no matter the amount) you got a free fold over clutch filled with samples (deluxe and packet) and a full size Formula X Nail Polish (I got the shade Extreme, a coppery red).


Admittedly, this was only the first of three VIB Sale purchases I made. Oops. But they got smaller each time, I swear! This pic is strictly the items I got at the event. One of the best parts of a exclusive event is the samples!! I got quite a few at the event. I went back to a different Sephora later that same day to make a second purchase (items below), and got another bag in the process. (I was working on the other end of the city so I was unable to return to South Calgary). They were out of samples for the bag, so the Cast Member made me a bag. I actually liked it more than the first bag I received (even though it didn’t contain a full sized product like the bag I got from the event, she did throw in more deluxe samples to make up for it). I also redeemed 200 points for two deluxe samples of my FAVORITE lash primer, Dior Show Maximizer.


Retail: $55 CAD
Steal: $49.50 CAD

Retail: $43 CAD
Steal: $38.70 CAD


I am so happy that I purchased BOTH of these. They are a beautiful sight. I haven’t used either yet. I still need to stare at them and admire their beauty for a but longer before I mess them both up. Dirrrrrty. Filthy. Once I have tried them, I fully intend on writing a full review on the products.

Retail: $67 CAD
Steal: $60.30 CAD


I love, love, LOVE these palettes. I already own Obscura (earth tones) and fell so head over heels, I knew I had to get another one. Not only do I love the shadows themselves, the palette is a literal work of art. I purchased Color Field (olive tones) during the sale for the pop of color it could add to my eye looks.

Retail: $24 CAD
Steal: $21.60 CAD


I love Urban Decay. And I love these pencils. They are creamy, pigmented, bold, and they don’t budge. I probably own a dozen or more. Color, brown, black, shimmer, matte, satin … I own it all, they have it all. These are hands down my ultimate FAVORITE eyeliner (Marc Jacobs Highliner Gel Eye Crayons takes a close second).

Retail: $22 CAD
Steal: $19.80 CAD


I just told you how much I love these pencils. Obviously a threesome, a trio set was a no brainer! I love that they are all matte. And I also love that I didn’t own a smokey gray (Smoke) or navy shade (Sabbath) like this. I already own and love the matte black (Perversion), but who doesn’t need a back up of their fav black eyeliner?

Retail: $15 CAD
Steal: $13.50 CAD


I love the brights of the Tangerine/Lingonberry duo. I wanted a coral orange/pink for summer and was going to purchase the Sephora Collection Creamy Lip Stain in Watermelon. Then I noticed this duo. The Tangerine shade looks sooo orange, but once swatched, it has the most gorgeous hint of pink. The Fig/Date duo has the most flattering nudes, with some hints of mauve. Bite Beauty makes amazing lip products. My favorite thing is that they are all food grade and natural. Yes, you can eat it. My German Shepherd can vouch for that, he ate my Rouge Bite Beauty Welcome gift. The lipsticks are super pigmented, moisturizing, and creamy. I love the formula, it even has Resveratrol. Resveratrol “fights free radicals with potent long-term age-repair benefits. Each lipstick contains the Resveratrol equivalent of two glasses of red wine, reducing fine lines and wrinkles on and around the lip area over time“. And how practical are these dual ended sticks? Two colors, one tiny tube. Very clutch and travel friendly! Not to mention the value ($28 CAD) compared to the $15 CAD retail. A great purchase, I had to own both. I hope they release more duos, I would buy them all!!

Overall, I very much enjoyed this event. I did enjoy having access to the discount early and also a private event to make my purchases while there was still lots of stock available. I’m still a little mad about the Extrodinary Rewards b.s, but that is with the company directly, and in no way reflects my experiences at the South Calgary location. I love all of my purchases and couldn’t have better things to say about the Rouge event! I look forward to the next one. Did you attend the Beauty Before Brunch event?


7 thoughts on “My First VIB Rouge Event

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